iPad Dominance Slips in UK Market

Saturday, May 4th, 2013

According to the latest figures now a day it seems that Apple is losing its grip on the British tablet buyers. During the initial three months of 2012 about 73% of the British purchasing tablets have favored Apple slate. It implies that in the later year Apple was still dominant however the number has fallen down very badly up to 63%. On the other if this Cupertino Company, Apple is losing then the other companies are enjoying the benefits such as the Google, Samsung and Amazon. this Samsung share fly from 4% to 10% whereas the Amazon share expanded from 0 to 5% and Google went up from 0 to 8%. By zero it means a small number of people or no person in UK. There are many other tablets brands that have decreased from 23% to 14%. According to the polling, the Galaxy range devices in terms of quality are equal to the ipad except the iPad mini.


After the few month of the launch of mini it has captured the hearts of various users and has earned about 4% of the market share. Overall it scored the highest satisfaction award too and has attained eight out of nine in the quality attributes. On board the slate ownership is up with 18% of UK adults playing with tablet that is more than 8 million and last year it was only 5%. According to the recent sources more number of people using BBC iPlayer on a tablet other than a smart handset so this implies that the Brits are severely addicted to the gigantic portable gadgets.



According to the director of YouGov technology, the popularity of the Apple tablets is decreasing not only due to the accessibility of the reasonable competitors. The downfall of Apple gadgets is due to the reason that Apple has no longer monopoly over finest products whereas the other brands are providing satisfactory services to the users. As Apple losing share in the market and the Samsung, Google and Amazon really did very well. There are various companies that are launching their gadgets and giving enough challenge to the ipad rule. However Apple really has to work very hard for achieving its lost position and dominance for that the company would go to follow the footsteps of Samsung for making its place in the mobile world.

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